Diddo, a pioneering tech startup, has secured $2.8 million in seed funding led by Link Ventures, with support from investors like Neo, Lamar Advertising’s family office, Scott Forstall, and executives from prominent companies including Disney, Sundance TV, and MGM+.
The company’s innovative approach to blending streaming content with seamless shopping experiences has garnered significant attention, with deals already inked with seven streaming platforms and more expected to follow by Q2.
Led by CEO Rishi Nair, Diddo aims to redefine the future of commerce by creating infrastructure that seamlessly integrates shopping into the streaming experience. Their API, leveraging computer vision technology, enables viewers to shop directly from videos, offering a novel way for audiences to engage with content and for streamers to deepen connections with their viewers.
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Diddo’s platform allows users to browse and purchase products featured in TV episodes or frames, filter by favorite characters, compare prices, and make purchases without leaving the streaming platform. This native shopping experience represents a significant advancement in TV commerce, addressing a longstanding industry challenge.
Link Ventures Managing Director Lisa Dolan praised Diddo’s technology as a solution to the Holy Grail of TV commerce, enabling audiences to engage more closely with content while empowering streamers to create new connections with their shows.
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